Leica

Founded by Ernst Leitz in 1924. The name Leica is derived from the first three letters of his surname (Leitz) and the first two of the word camera: lei-ca.

The first 35mm film Leica prototypes were built by Oskar Barnack at Ernst Leitz Optische Werke, Wetzlar, in 1913. Intended as a compact camera for landscape photography, particularly during mountain hikes, the Leica was the first practical 35 mm camera that used standard cinema 35 mm film. The Leica transports the film horizontally, extending the frame size to 24×36mm with a 2:3 aspect ratio, instead of the 18×24 mm with a 3:4 aspect ratio of cinema cameras which transport the film vertically.

The Leica had several model iterations, and in 1923 Barnack convinced his boss, Ernst Leitz II, to make a pre-production series of 31 cameras for the factory and outside photographers to test. Though the prototypes received a mixed reception, Ernst Leitz decided in 1924 to produce the camera. The LEICA camera premiere at the 1925 Leipzig Spring Fair was an instant success.